I may regret this, but I feel like it could be fun. Honestly, I don’t have anything to hide and keep things pretty transparent. I go by @drinkwithwayne on Instagram and TikTok. I can’t help but notice there seems to be a TON of animosity towards “influencers”
I started posting content back in 2023 just documenting and sharing my love for craft spirits and sharing the things I've learned along the way, not as an expert, but as a genuinely passionate person for the industry and wanted to maybe help others get into it as well.
Here I am now, in 2025 still continuing to create content with the sole purpose of sharing the things I love to do. The term "influencer" gets thrown around and has become a derogatory word in which I feel is the polar opposite of what I set out to do. I could care less if you try the cocktails I make, purchase the bottles I talk about (majority of which I purchase myself for content) all I hope is that when scrolling through the endless feeds of noise, maybe you get to hear about something that you'll enjoy just as much as I have.
It's with that approach that I'll continue to do my thing and share the stories of brands that do not have the financial backing or huge budgets to spend on traditional media. We're living in a brand new time where a small producer can get their product featured in front of potentially millions of viewers and it's an amazing opportunity for them to shine!
I strive to remain transparent, honest and genuinely love creating content and sharing it with others. Here’s your chance, if you have any questions, concerns, statements, etc. Fire away!
Cheers!