They choose to ignore all of the many requirements that are needed to get organic certified. For example the land needs to be organic for 3 years at least before certification. Its also due to misinformation, i've had people send me links in a discussion that are completely false like claiming conventional farming is more sustainable and just about every other lie, which I can only assume is propaganda/ paid articles since its so blatantly false. The information about organic certifications is readily available and something I understood fundamentally as a child