This year alone, I spoke at 9 major in-person AI events, posted a Youtube video almost every week, shared hundreds of shorts, and wrote my second book..
Here's the most important thing I've learnt.
[This will take 2 mins to read]
I've been creating AI content for the past 6 years.
Started with some random infographics on Instagram, just to understand AI concepts myself.
Without any plan and direction!
Then, I started explaining research papers on YouTube, one or two videos every week, for years.
After a year, a CEO saw those videos and hired me to build his AI team.
Then I built a Discord community, and it became part of Towards AI.
I tried a podcast too.
It didn't work.
Then I slowed down on posting because my PhD and Towards AI took all my time.
I eventually quit my PhD, and the content shifted towards what we build with clients and how we build it.
And finally, the content evolved into what it is today:
teaching people how to build AI that works in production, on YouTube, on stage and in a book.
None of it was planned, honestly.
So when people ask me:
- How should I start?
- What should I post about?
- What if I'm not good at it?
This is what I tell them:
Start by explaining what you're learning right now. āLearn in publicā.
That's how I learned AI in the first place.
Making those infographics forced me to understand every concept.
And you won't be good at first.
I'm still not a natural on camera. Recording a video still feels hard to me.
Being bad at the start doesn't mean you'll stay bad.
My advice:
Figure out your strategy and niche along the way.
Consistency matters way more.
Share what you're learning,
Explain what you understood,
Show what you're building,
And say "I don't know" when you don't.
In a field that moves this fast, nobody knows everything.
Do that for long enough and you'll find people who care about your work, sitting in a different corner of the world.
Some of them will even recognize you at a conference.
It doesn't matter if you're a student, researcher, engineer or founder.
You should start creating content on some platform.
Even now, with Towards AI growing and taking most of my time, I still post on all platforms.
Nobody can share what a company builds better than its founders.
My first job, my company, my talks, all of it came from content.
Content will help you in ways you can't even imagine!