(I commented this earlier but someone suggested I make a larger post so more ppl can see)
This is a test.
I work for a popular e-commerce brand and have seen repricing in action.
If you buy at higher prices and spend more $$ than you did previously, you can expect to see these prices long-term.
What you can do about it:
How theyāll respond:
First theyāll test if youāll buy more by giving out coupons and freebies
Then theyāll be forced to change prices back and focus on attracting more customers to increase revenue rather than charging existing shoppers more.
Disclaimer: Iām not a financial adviser.