This section in particular is just crazy:

"What really concerned Musk, however, was that people weren’t retweeting him enough. Teams of engineers were assigned to solve the problem of reduced engagement with Musk’s tweets. Matters came to a head during the 2023 Super Bowl, when he obsessed over the fact that a tweet by Joe Biden received several times as many likes as his own. Nobody dared suggest that the world just found their boss easy to ignore. Engineers were summoned from their Super Bowl parties to headquarters to fix the problem, which they did with a new line of code: “author_is_elon”, a tag that forced everyone to pay even more attention to the richest man in the world."