r/Standup • u/presidentender • 2h ago
Helena Comedy Festival 2026 after action report
I got a new job. The job is in Palo Alto, California, a city which is 1130 miles from Helena, further if you dog-leg around Blackfoot Idaho to avoid a thunderstorm on your motorcycle and give the podunk little piggies of Shoshone a chance to threaten to impound the bike.
But I'd already opened submissions for the festival and taken people's money and engaged venues. And I wasn't going to prove correct the facebook comments that said my festival seemed like a scam. Besides, the festival is the only thing that's kind of cool about me - the YouTube comments will tell you just how bad my comedy is.
Fortunately a local friend of mine agreed to help. She and her boyfriend coordinated with the venues and we were able to put together a schedule that got everybody the 3 sets I think make a festival worthwhile. Moreover, she had recently opened an event space, which became the venue where we had the headliner shows.
Last year I had a pretty substantial grant from the local hotel tax district, and a sponsorship from a local ISP. This year the grant wasn't available for summer events, so we pushed it to November, and then I proceeded to miss the deadline in the chaos of the move. The ISP didn't get back to me. Oops.
Without sponsorship dollars, I couldn't just blindly throw money at ads. I knew that last year's ads hadn't all been productive, so figuring out where to cut them and how to use the ad dollar more effectively was important. Now I know about site visits versus re-targeting, and how Eventbrite is maddeningly awful at reporting conversions, and Facebook doesn't attribute things correctly because of course attribution is hard. Ultimately I spent around $1,300 on Meta ads this year against $6,000-ish last year, I spent $0 on Google against $6,000-ish last year, and we still drove about the same revenue.
I didn't do T-shirts. That part I'm gonna make sure we do next year. Seeing people in the 2025 shirts feels good and I'm gonna be missing out on that for the 2026 crew. Unacceptable.
Work got crazy right at the beginning of October. We re-wrote the entire system my team had worked on for the year before I joined, and we did it in a month. This made me look like a shining beacon of cross-functional collaboration, delivery, and quality. It also meant that I just kinda didn't notice when the vendor didn't ship the spare batteries I bought. Where are my tripods? Sorry, guys.
After the month of madness I went in-country to Haiti for a week to get live feedback and fix any bugs. I was originally going for the entire month of November, modulo the week of the festival, when I needed to be in Montana. There were no bugs. I don't have to go back. But I did manage to pick up some revenge which can't be Montezuma's because he lived on a different landmass. The frequent visits to the indoor plumbing started once I got back to the States. Those weren't so bad. The accompanying brain fog was bad, and I was pretty well exhausted, which kept me from enjoying the after-headliner hangs.
In order to make sure I had enough battery to film for Xander Beltran (Thursday headliner) and Reena Calm (Friday) I didn't get as much video for the festival comics as I wanted to, a matter exacerbated by the aforementioned battery non-delivery.
Saturday my truck developed a misfire and so I couldn't get the cameras between venues effectively. I ran around on foot. My friends transported the PAs when we needed to transport the PAs.
Fortunately a number of comics had brought cameras of their own, notably Cooper Patterson and Young Kim, who filmed sets for the other comics on the shows.
Oh, and they turned the airplanes off! Remember that? Some omics en route couldn't make it. Other comics left early to drive since they weren't confident they could fly home and make it back to work on time. A local comic from Bozeman hit a deer and totalled his car and couldn't make it back for his Saturday spots. So I had to shuffle comics around on the lineup to fill in; on one show we ended up with five comics instead of six.
But it was magical. The local audience showed up. Shows I thought would be empty were full. Myq Kaplan brought the absolute fire headlining Saturday night. Comics and venue operators and audience members showered me and one another with praise. It was a triumph. I'm not even sure I want to tell jokes anymore; it is much more fun to do the rest of this, the he part where the shows are made.
TL:DR;
Good:
Many good shows
Comics had a good time
I learned to be more effective with ad dollars
We proved that delegation can work and I can provide the booking and ad infrastructure remotely while local boots-on-ground handle the in-person logistics
Bad:
One bad show where the venue didn't turn off the football game
The facebook comments are still gonna call me a scammer and tell me my comics are bad
Sapovirus doesn't have a medication and you just gotta sleep and hydrate
I need to just grab a bunch of Vixia G70s and give up on the Canon C300s which are hard for other people to operate and have increasingly obscure peripherals
I need to chase down sponsors
I need to make T-shirts
The government is full of incompetent nincompoops who turn off the airplanes at inopportune moments