The company has acquired a new startup project for $20 billion that uses SRAM technology instead of the usual HBM, which is cheaper, faster, more efficient, and consumes less power.

If NVIDIA shifts to this new technology, the market situation could improve significantly by reducing demand for memory.

Microsoft used this technology in the past with the Xbox One, but at the time developers didn’t understand it well. That ended up costing Xbox the entire generation, as games often ran at lower resolutions on Xbox compared to the PS4.