I primarily watch long form content, especially video essays, and I've noticed multiple creators I usually enjoy keep using by and large. It's to the point that I'll play these videos in the background while working and boom, by and large attack. Is it ai's newest favorite buzzword or something? Did some famous person start making it popular to join the common internet lingo?
It's not really any one creator in particular but multiple video essayists who I don't recall using it in the past or at least not as often.
Per rules for a link, https://m.youtube.com/@RayLikeSunshine probably uses it the most but it's several and includes people in social critique, furry content, gaming, and science. I keep trying to find the origin of why it's been trending but reddit is my only active social so for all I know it's bled from some other social media platform.
All I know is it feels like listening to music but right when the song gets to the chorus an obnoxiously loud ad starts playing. I've stopped a few videos that I was otherwise enjoying because of how infuriating I find the phrase, especially if the speaker uses it multiple times. I just gotta know why it keeps popping up.