TLDR: let’s share ideas and tips on how to survive this market and/or how to pivot, I’ll share what I did:
Became a contractor full time, started a business, did digital marketing and copy writing short courses, pivot hard into branding and strategy, planning to study a completely different degree
Long version:
Hi everyone. Instead of another doom-and-gloom post, I thought I'd start a thread where we share tips on surviving the layoffs and AI upheaval our industry is going through. If you've successfully pivoted, within or out of design, or have words for the ones just starting out, please chime in. It's tough out here, so let's help each other out.
I'll start. I've been a graphic designer for over 14 years and worked my way up to in-house lead designer, until I was laid off in September 2025.
I was completely blindsided. It's been a year and I still haven't landed a permanent role. However I’ve pivoted to being a contractor and building my own business. I was lucky to land a big client who is providing me with consistent work.
**What I've been doing to survive since being laid off:**
**Taking contract roles.** First a maternity leave contract, then a 4-days-a-week contract-to-perm role through an ex-colleague's referral. No permanent role is available now, so my contract will most likely be extended for at least a year instead.
**Lean hard into branding and strategy:** unfortunately just being good at designing is not enough. You have to be able to demonstrate strategic thinking
**Pitching to leaders directly.** I asked a founder out for coffee, analyse his business’ problems and pitched a solution, I scored another contract this way. This doesn’t work everything I’ve been rejected plenty. You gotta have thick skin.
**Starting my own business.** I partnered with a marketing specialist on a design and marketing business. We've landed a few clients by reaching out to old colleagues and our network. My goal is to make it sustainable for both of us, so I never have to rely on a single company again. It's not easy. AI has devalued our profession, and I've lost many nights of sleep over this.
**Planning a pivot.** Next year I'm starting a part-time social work degree, aiming to become a mental health social worker doing art-based therapy. The dream is to do social work, still take on design projects I like, and bring art-based therapy into my business.
**Some suggestions**
**Upskill.** Pretty design isn't enough. I took short courses in digital marketing and web and SEO copywriting. Learn terms like funnels and click-through rates, and make sure you understand them. Companies want to know how your skills will make them money.
**Build relationships. In every job, I prioritise good relationships with my coworkers and keep in touch even after I've left. That's what led to my referrals
**Diversify.** Don't rely on one company for your income. Diversifying is hard, and I can only do it because I have a network. If you're a junior without one yet, put yourself out there and actively approach people. With so many layoffs, many people will be starting businesses, and those businesses will need websites and branding. I know not everybody can do this but even if it’s like a hobby that you can monetise for now. A friend of mine started selling artwork at art fairs and I heard of another one doing paint and sips events. Start something that is 100% yours.
**Show results in your portfolio.** What problems did your design solve? Did it improve sales? Keep your resume and portfolio updated.
**Use AI, but don't offload your thinking.** I use it to speed up tasks in Photoshop, check code, format contracts, write pitch documents and optimise SEO. I never use it to ideate or conceptualise.
None of this unfortunately will guarantee a job or income but it’s just what I’m doing right now, keen to hear others’ experience
I hope this is helpful, honestly I’m also still trying to figure it out as I go, What's helping you survive right now?